Le Gramme and Orlebar Brown unite for minimalist jewellery collection

French men’s jewellery brand Le Gramme has teamed up with swimwear brand Orlebar Brown to mark the latter’s 15th anniversary. A jewellery capsule collection intertwines design references from both brands, with the two new bracelets drawing on Le Gramme’s minimalist silhouettes, and featuring nato straps in navy or red. ‘Our two brands share many things in common,’ says Le Gramme co-founder Erwan le Louër on the organic nature of the partnership. ‘Collaborating at this point in our respective histories was pretty obvious. We both offer timeless, basic pieces for men. In both cases, the creations proposed are pure and minimalist with an increased sense of detail.’ Men’s bracelets by Le Gramme x Orlebar Brown It is an ethos translated into the bracelets, which knit recycled nato fabric into simple loops, offset by the brushed silver of the magnetic clasp. ‘Whether for Orlebar Brown or Le Gramme, the question of using only recycled materials was not even asked,’ Louër adds. ‘The sustainable approach is [integral to] both brands. For example, Orlebar Brown uses only recycled fabrics for its products, and Le Gramme today uses more than 80 per cent recycled precious metals for its jewellery and aims for 100 per cent soon.’ The red and navy hues of the new bracelets nod to the colours of the pieces Orlebar Brown has created in celebration of its anniversary, while the minimalist silhouettes pay tribute to Le Gramme’s focus on clean and classic forms. ‘These new creations had to be faithful to the DNA of both brands’, in line with Le Gramme’s ‘minimalist and graphic’ approach to jewellery and Orlebar Brown’s ‘sportswear for everyday use’, says Louër. ‘So this design with a braided nato bracelet and cable clasp came very naturally.’ §    
http://dlvr.it/SR5qyY