Earthy new colour palette for VitrA’s Plural bathroom range

Colour has emotional and spiritual as well as aesthetic impact, affecting mood and behaviour. With the tones and textures of a bathroom contributing to a sense of calm and wellbeing, VitrA has introduced three new colourways to its sculptural Plural range. Created in collaboration with the Los Angeles-born, Milan-based bathroom expert Terri Pecora, Plural’s monoblock basins, vanity basins and bowls are now available in Matt Clay Beige, Matt Moss Green and Matt Terra Rossa, in addition to classic, White, Matt White, Matt Taupe, and Matt Black options. Drawing on the natural tones of sage, terracotta and stone, these new earthy hues, explains Pecora, provide an opportunity to personalise the washroom.  ‘The colour palette and textures featured in the new collection are not normally associated with a bathroom environment,’ she says. ‘Plural is very furniture-orientated and aims at making the bathroom a versatile living space where one can spend time, at one’s leisure.’ In their new colourways, the designs could be matched with a complementary palette to transform a bathroom into a vibrant, colourful space, or paired with a more muted palette for the washbasin to stand out as a statement piece.  Communal bathing spaces and rituals drove Pecora’s design philosophy for the Plural collection. Positioning the bathroom’s original function as a social hub – a space for shared intimacy where people convene to reconnect with themselves, close friends and family, the distinctive collection comprises midcentury-inspired furniture, designer basins and sculpturally complementary WCs.  Incorporating VitrA’s technologically intelligent details, the collection includes innovative pipe work that enables washbasins to be fitted in any part of the room. Plural washbasins can be positioned away from the wall, even in the centre of the room, allowing for complete design freedom. A wall-hung vertical mirror swings from side to side, allowing shared usage, while Plural basins and vanity basins are adaptively versatile and can be used in combination with bespoke furniture pieces. ‘Plural consists of a group of elements meant to be used together or separately,’ says Pecora. VitrA bathroom excellence Founded in 1958 in Turkey,  VitrA is an international bathroom brand that distributes to over 75 countries on five continents. VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for 30 years. In 2021, VitrA launched its flagship showroom in Clerkenwell, London – a creative hub for architects, designers and thinkers with dedicated areas for product specification, events and workshops. §
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